Dr. Vulture's Organ Tonic

Course // Packaging at George Brown College

Medium // Beer brand identity and packaging design

Recognition // Advertising and Design Club of Canada Awards 2015 Merit Award, Graphis New Talent 2015 Silver, Adobe Design Achievement Awards 2015 Packaging Semifinalist



Target Audience

Fashionable young adults 19–35 with a penchant for alternative style

Objective

The prompt for this project was to create a beer brand and packaging that would appeal to the specified target audience which incorporated the theme of "birds".

Method

The brand material evokes images of morbid vintage medical packaging and incorporates a sense of dark humour to ensure the playfulness of the product is maintained despite the thematic elements.