A playful yet mature brand for Peruvian Tapas dining.
A Peruvian tapas bar that seeks to attract middle income young professionalsObjective
The goal was to prepare illustrations that appeal to the target market that will be showcased as posters and brand elements in the restaurant.Method
The illustrations contain Peruvian imagery combined with a modern sensibility to appeal to the target market. Visual elements are elegant yet retain a playful tone befitting a casual dining establishment.