A playful yet mature brand for Peruvian Tapas dining.

LATAPA Restaurant Branding

Course // Corporate Design at George Brown College

Medium // Digital illustration and logo design <

Recognition // Adobe Design Achievement Awards 2014 Semifinalist in Illustration, School of Design Second Year Poster Show 2013 One of six winners


Target Audience

A Peruvian tapas bar that seeks to attract middle income young professionals

Objective

The goal was to prepare illustrations that appeal to the target market that will be showcased as posters and brand elements in the restaurant.

Method

The illustrations contain Peruvian imagery combined with a modern sensibility to appeal to the target market. Visual elements are elegant yet retain a playful tone befitting a casual dining establishment.