IN Store Development

Employer // George Brown College School of Design

Medium // E-Magazine and brand support artwork

Recognition // Featured on CBC's Our Toronto with Marivel Taruc

Client // George Brown College School of Design IN Store: IN is a space developed by the School of Design to build community and give students the ability to sell their work. I was part of the team that developed the space's initial e-magazine that promoted it. For the launch of the store, I was also asked to create wall art that reflected the playful brand tone of the space.

Target Audience

Students, prospective students, and industry partners of the School of Design


The goal was to create a shareable platform to showcase the work of the students of the School of Design as well as promote the new IN Store initiative which allows them to sell their work and explore product development and basic industrial design concepts.


The wall art was an interpretive piece based on the logo for the space prepared in liquid chalk markers. The magazine was laid out to integrate a catalogue and articles focused on student achievements and activity in the community in order to promote the work on sale, to emphasize successes of graduates to prospective students, and to demonstrate the quality of the designers trained in the program to partners to encourage participation in placements and other partnered initiatives.

Photo and video courtesy of CBC, Daniela Mason, and the IN Instagram account.