Dundee Corporation Holiday Card

Studio // Sam Bullis Design

Medium // Animated card, tie-in printable cards

‚Äč Client // Dundee Corporation and Subsidiaries



Target Audience

Corporate clients of the company


Objective

I was hired by Dundee Corporation, a financial services company, to create their holiday card.

Method
This necessitated a tone and style that were playful in a way that embodied the spirit of the season, while still maintaining a dignity and neutrality that befits client interaction in the financial sector. Because of the broad range of diverse clients the company serves, the brief also required a nondenominational approach. By sidestepping human figures altogether and focusing on a winter scene, the card maintains maximum inclusivity.