Don't Panic Lettering

Course // Editorial at George Brown College

Medium // Typography



Target Audience

Young adults 18–35 seeking stylishly designed artwork in poster format

Objective

The objective was to prepare interpretive type of the expression with style that reflects its meaning.

Method

Based on the famous saying from the Hitchhiker's Guide to the Galaxy, this work was created by converting hand lettering into vector lines. Cleanly finished edges and detail were added digitally. Ornate shapes suggest chaos and disorder, while strong forms within the ring indicate a centre enveloped in security appropriate to the words' meaning. This view is zoomed in to show detail.