The Dialog brand works with a highly versatile "speech bubble" logo shape that can be applied in tons of different ways througout the brand system.

The Dialog

Employer // The Dialog

Medium // Tabloid newspaper art direction and branding

Recognition // Canadian University Press John H. Macdonald Awards 2014: First Place for Layout, Runner-Up for Best Front Page, and Runner-Up for Comics

Client // The Dialog: The Dialog is the official biweekly student publication at George Brown College. I was employed as its Art Director for two years.



Target Audience

George Brown College's 75,000 enrolled students

Objective

The rebrand was intended to bring a refreshed and more youth-targeted brand to the publication while also creating a brand architecture that would be easily deployable across both print hierarchy and digital applications both on the web and on social media. My ongoing role was to execute all layout, photo management, and most story illustration and cover art for each issue.

Method

The brand architecture can be utilized in numerous ways throughout the publication and online. The layout was coordinated by assigning photographers to gather needed content and executing final layout, cover art, and most original illustrations myself.