YouTube Spaces Toronto Spatial Identity

YouTube Spaces are locations where YouTube hosts creator events and workshops, as well as studio resources for career content creators. Each space’s design is localized to its home city — in these spaces, the YouTube brand has considerable flexibility permitted for a better local fit.

This “Pixel Rocket” motif was developed as a response to the key question in the brief: what does a physical manifestation of YouTube in Toronto look like?

The pattern is derived from the iconic visual of the Toronto streetcar, pushed into an abstraction that’s simultaneously the blur of the speeding trolley and a video distortion pattern. It was implemented as an “interruption” on the brick facade outside to give more of an impression that the space itself is an embodiment of video in a physical space.

The custom furniture that the interior design team members developed reinforced this aesthetic with the pixelated appearance of the modular YouTube Cube furniture system, elements that can be infinitely remixed into different configurations as needed for event or creative shoot needs.

Images used with the permission of YouTube and Google Canada.

Institute without Boundaries

YouTube/Google Canada