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UnderCover Safer Sex System

Date

December 13, 2017

Categories

Animation, Branding, Design, Digital, Illustration, Web

The problem of access to safer-sex education information for teens has been largely solved by ubiquitous internet access. But teens still face barriers to access when seeking safer-sex products. UnderCover reduces these barriers with a clever distribution strategy that plays on the concept of hidden messages and utilizes the existing infrastructure of public libraries. The system incorporates web design, packaging, a promotional strategy, and an ingenious distribution plan that makes teens safer.

Recognition:

RGD Student Awards 2015 Honourable Mention in Digital Marketing, Adobe Design Achievement Awards 2015 Semifinalist in Social Impact Design

Target Audience:

Canadian teenagers that face barriers to accessing safer-sex supplies, such as embarrassment, transit difficulties, restrictive parenting, or insufficient finances.

Objective:

The problem of access to safer-sex education information for teens has been largely solved by ubiquitous internet access. But teens still face barriers to access when seeking safer-sex products. UnderCover reduces these barriers with a clever distribution strategy that plays on the concept of hidden messages and utilizes the existing infrastructure of public libraries. The system incorporates web design, packaging, a promotional strategy, and an ingenious distribution plan that makes teens safer.

Method:

The goal was to develop a comprehensive design strategy which addresses the need for teenagers facing barriers to access to obtain safer-sex materials in a comfortable, friendly, and discreet manner.

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