Télévision française de l’Ontario (TFO) is Ontario’s primary public outlet for French language media. Our Le Parc team performed a full design system rebrand for masterbrand and all four sub-brands, codified the new system in the biggest brand book you’ve ever seen, and oversaw the rollout of those guidelines to an extensive rollout of 3D and 2D animated broadcast elements and animated launch campaigns.
Studio // Le Parc @ TBWA Design Director // Nathalie Cusson Design // Sam Bullis + Adam Damiani Animated 3D // Bent Image Lab
Télévision française de l’Ontario (TFO) is Ontario’s primary public outlet for French language media. Our Le Parc team performed a full design system rebrand for masterbrand and all four sub-brands, codified the new system in the biggest brand book you’ve ever seen, and oversaw the rollout of those guidelines to an extensive rollout of 3D and 2D animated broadcast elements and animated launch campaigns.