The Exchange Lab is a multinational marketing agency using a fresh approach which leverages technology to reach customers across devices.

The agency underwent a rebrand with a fresher, more contemporary look. As part of the brand rollout, dozens of icon illustrations were needed to accompany company-branded media such as presentations, web content, and communications material — that’s where I came in.

The project began with a list of concepts that needed visualization. Through a process of collaborative discussion with the client, we developed a list of objects that would depict each concept. Then, each of these objects was turned into an icon that used the new brand palette/look and feel. Icons were made to communicate intent easily and at multiple scales, so it was important ensure a consistent line weight and level of detail throughout.