If you’re like most Canadians, then you may not be aware that 21% of all road crashes in Canada are caused by tiredness. Despite the facts, many drivers still don’t take the risk seriously – thinking the road isn’t powerful enough to put them to sleep. To change this, the Canada Safety Council has launched Sleep Tracks, a unique initiative that proves how sleep-inducing Canada’s roads can be by turning them into a free aural sleep aid.
The Sleep Tracks soundscapes serve as a crucial reminder of the tranquil nature of the road and its impact on driving safety. It emphasizes that driving a vehicle while not entirely awake can lead to catastrophic consequences, especially in high-risk areas of Canadian highways that may not be closely monitored for safe driving. As an advocate of road safety, the Canada Safety Council urges all drivers to prioritize adequate rest breaks and refrain from driving while fatigued to prioritize the well-being of everyone on the road.
Studio
TAXI
Recognition
Cannes Shortlist, ADCC Gold
ECD
James Sadler
Design Director
Sam Bullis
Designer
Sara Nguyen
Animator
Olivier Jean
Client
Canadian Safety Council