Canada Safety Council Sleep Tracks Campaign Identity
Canada Safety Council Sleep Tracks Campaign Identity
21% of all road crashes in Canada are caused by tiredness, and on long drives on Canada’s major highways the natural ASMR created by repetitive visuals and environmental white noise amplify this risk even further. To raise awareness of this everyday danger, we teamed up with the Canada Safety Council tp create this unique ASMR sound and animation simulation that puts the listener in the drivers’ seat and demonstrates just how seductive this sensory lullaby can be.
Studio // TAXI CCO // Graham Lang ECD // James Sadler Design Director // Sam Bullis Animator // Olivier Jean Recognition // Cannes Shortlist, ADCC Gold, Bronze Clio, Atomic Awards, Marketing Awards
21% of all road crashes in Canada are caused by tiredness, and on long drives on Canada’s major highways the natural ASMR created by repetitive visuals and environmental white noise amplify this risk even further. To raise awareness of this everyday danger, we teamed up with the Canada Safety Council tp create this unique ASMR sound and animation simulation that puts the listener in the drivers’ seat and demonstrates just how seductive this sensory lullaby can be.
