Shift Undodgeable Sex Ed Campaign Identity
In 2024 we grabbed sex ed by the balls (with our partners at Shift Education). There’s a problem in sex ed: at schools where gym teachers are tasked with providing it on top of their other duties, they’re prone to dodging the tough questions.
Not anymore. We mailed them custom-designed dodgeballs that smack them in the face with real questions students have asked about sexual health and a prompt to use Shift’s sex ed learning program to make answering them easy: no excuse to dodge them anymore.
Shift Undodgeable Sex Ed Campaign Identity
In 2024 we grabbed sex ed by the balls (with our partners at Shift Education). There’s a problem in sex ed: at schools where gym teachers are tasked with providing it on top of their other duties, they’re prone to dodging the tough questions.
Not anymore. We mailed them custom-designed dodgeballs that smack them in the face with real questions students have asked about sexual health and a prompt to use Shift’s sex ed learning program to make answering them easy: no excuse to dodge them anymore.
Studio // TAXI CCO // Graham Lang Strat // Lizzie Dabous Design Director // Sam Bullis CDs // Jake Hope + Cam Spires AD // Georgia Inerfield
