The Canadian Cancer Society’s youth Relay for Life fundraiser program needed a more teen-targeted visual identity, and a more convenient way for students to use it. The program gives students a lot of latitude to customize their school’s participation, but they needed more flexible, convenient tools for students to get creative. I built this design system around modular stickers and remixable assets that keep the event rooted in a single visual identity, while giving teens enough room to make their local event their own.