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Dr. Vulture’s Organ Tonic

Date

December 13, 2017

Categories

Animation, Branding, Design, Digital, Typography

Recognition:

Advertising and Design Club of Canada Awards 2015 Merit Award, Graphis New Talent 2015 Silver, Adobe Design Achievement Awards 2015 Packaging Semifinalist

Target Audience:

Fashionable young adults 19–35 with a penchant for alternative style

Objective:

The prompt for this project was to create a beer brand and packaging that would appeal to the specified target audience which incorporated the theme of "birds".

Method:

The brand material evokes images of morbid vintage medical packaging and incorporates a sense of dark humour to ensure the playfulness of the product is maintained despite the thematic elements.

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