Animation and Graphics for #NotAMirror2020

 

To mark International Women’s Day, JP\TBWA launched a competition to design new symbols representing women. To kick off the project, this launch animation explained the initiative’s mission.

The visual style consists of simplified but stylish graphics, and the palette leans into blends of cool and warm tones that defy any conventional gendered treatments of colour.

Studio
Le Parc @ Juniper Park \TBWA

Creative Director
Nathalie Cusson

Copywriter
Ryan Hanson