Juniper Park’s popular “A Raptor Tale” campaign for GoDaddy depicted NBA legend Muggsy Bogues as a children’s author with an adorable motivational tale of a little Toronto Raptor with big dreams.

This special limited-edition “Muggsy” Mug was created as a campaign tie-in, with an inspiring passage from the text in an expressive typographic composition appropriate for all ages.

The mug design shown below was simplified in final production. 
Book art by Leo Aquino.