Magic Duos is an outdoor campaign that celebrates a timeless truth: Coca-Cola and great food are just meant to be together. There’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, Magic Duos showed up at targeted, large-scale sites with serving suggestions across cultures. Created in Canada, Magic Duos launched with a takeover at Toronto’s busiest intersection. It has also been adapted for use in Mexico City’s most popular malls.