Adobe Design Achievement Awards 2014 Semifinalist in Print Design
Graphic designers seeking a typeface with a feminine, elegant style that retains elements of playfulness and enthusiasm
The goal was to develop a typeface that reflects Mae West's style and personality and then demonstrate its applications in a print booklet.
The typeface's design is based on the duality of elegance and strength exemplified by Mae West. Illustrations in the book are comprised entirely of elements of the letters to demonstrate the flexibility and beauty of its forms.