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LATAPA Brand Illustrations

Date

December 13, 2017

Categories

Branding, Illustration

Recognition:

Adobe Design Achievement Awards 2014 Semifinalist in Illustration, School of Design Second Year Poster Show 2013 One of six winners

Target Audience:

A Peruvian tapas bar that seeks to attract middle income young professionals

Objective:

The goal was to prepare illustrations that appeal to the target market that will be showcased as posters and brand elements in the restaurant.

Method:

The illustrations contain Peruvian imagery combined with a modern sensibility to appeal to the target market. Visual elements are elegant yet retain a playful tone befitting a casual dining establishment.

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