Knix is an underwear and bra company that prioritizes body positivity, comfort, and pragmatism. They create products for real women that need support while being everyday heroes at home, at work, and at the gym. Their brand welcomes everyone, and puts their money where their mouth is with honest talk about how real bodies look and photoshoots with unairbrushed models of all sizes, ages, and skin tones.
These illustrations accompanied data supporting the launch of their Catalyst bra. Diverse depiction of women was key to expressing the brand, and a simple style adhering to a limited brand palette was required. I developed this set of diverse bodies using a variety of weights, heights, and hair textures to indicate a breadth of body types and ethnicities.
Sam Bullis Design