CIBC generously provides all baggage carts at Pearson Airport in Toronto. At an airport that sees an annual 47 million travellers, that’s a lot of presence!

I developed these baggage cart illustrations within CIBC illustration guidelines, and as typologies of different types of traveller carrying distinctive kinds of luggage to express different personalities. These illustrations appear on every cart in the airport, as well as on various video and signage applications throughout the terminals.