EPM Cannabis Technology Visual Identity
EPM Cannabis Technology Visual Identity
EPM has done what should be impossible: formulated a stable artificial cannabinoid molecule. We created an identity around the medical potential this discovery promises with an identity based on the idea of “unlocking potential”. Using shapes derived from the molecular formula itself, a bright and optimistic hexagon breaks free from a structured enclosure.
Studio // Le Parc @ TBWA Design Director // Nathalie Cusson Design & Illustration // Sam Bullis Animation // Olivier Jean
EPM has done what should be impossible: formulated a stable artificial cannabinoid molecule. We created an identity around the medical potential this discovery promises with an identity based on the idea of “unlocking potential”. Using shapes derived from the molecular formula itself, a bright and optimistic hexagon breaks free from a structured enclosure.
