The prompt for this project was to create a beer brand and packaging that would appeal to the target audience: fashionable young adults 19–35 with a penchant for alternative style.
The brand concept was inspired by vintage medical packaging with heavy dose of dark humour: a dark, hoppy dram of delicious snake oil.
The typographic lockup in the centre is a custom composition built from a heavily modified Caslon.
Sam Bullis Design
Advertising and Design Club of Canada Awards 2015 Merit Award, Graphis New Talent 2015 Silver, Adobe Design Achievement Awards 2015 Packaging Semifinalist