Dr. Vulture’s Organ Tonic

The prompt for this project was to create a beer brand and packaging that would appeal to the target audience: fashionable young adults 19–35 with a penchant for alternative style.

The brand concept was inspired by vintage medical packaging with heavy dose of dark humour: a dark, hoppy dram of delicious snake oil.

The typographic lockup in the centre is a custom composition built from a heavily modified Caslon. 

Studio
Sam Bullis Design

Client
Personal Initiative

Recognition
Advertising and Design Club of Canada Awards 2015 Merit Award, Graphis New Talent 2015 Silver, Adobe Design Achievement Awards 2015 Packaging Semifinalist