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The Dialog

Date

December 13, 2017

Categories

Branding, Design, Illustration, Infographic, Print, Web

Recognition:

Canadian University Press John H. Macdonald Awards 2014: First Place for Layout, Runner-Up for Best Front Page, and Runner-Up for Comics

Target Audience:

George Brown College's 75,000 enrolled students

Objective:

The rebrand was intended to bring a refreshed and more youth-targeted brand to the publication while also creating a brand architecture that would be easily deployable across both print hierarchy and digital applications both on the web and on social media. My ongoing role was to execute all layout, photo management, and most story illustration and cover art for each issue.

Method:

The brand architecture can be utilized in numerous ways throughout the publication and online. The "speech bubble" brand element can be implemented in many different ways across the entire brand system. The layout was coordinated by assigning photographers to gather needed content and executing final layout, cover art, and most original illustrations myself.

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