Azure Awards AR Markers

Studio: Institute Without Boundaries
Target Audience:

Attendees at the 2015 Azure Awards


I created markers depicting the finalists in each category of awards at the event as part of an interactive structure developed by the IwB team. Each illustration activates an augmented-reality feature describing the finalists in each category in an application developed by the George Brown College interactive department for the event.


Designing A.R. markers is tricky business. Devices can only interpret patterns that strike a balance between sufficient complexity and predictability and therefore making patterns with representational elements is a unique challenge. Through rounds of testing, we worked with the interactive department at George Brown College to refine patterns that worked with the application they developed.