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Azure Awards AR Markers

Studio: Institute Without Boundaries
Date

December 13, 2017

Categories

Design, Digital, Environmental, Illustration

Target Audience:

Attendees at the 2015 Azure Awards

Objective:

I created markers depicting the finalists in each category of awards at the event as part of an interactive structure developed by the IwB team. Each illustration activates an augmented-reality feature describing the finalists in each category in an application developed by the George Brown College interactive department for the event.

Method:

Designing A.R. markers is tricky business. Devices can only interpret patterns that strike a balance between sufficient complexity and predictability and therefore making patterns with representational elements is a unique challenge. Through rounds of testing, we worked with the interactive department at George Brown College to refine patterns that worked with the application they developed.

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